Finally! A Comprehensive Training System for Real Estate Assistants Like You — With Tools You Can Use Every Day to Keep You at the Forefront of the Industry

The Professional Real Estate Assistant
Certification Program

It’s time to reach your greatest potential and biggest career and business goals and become the “Go-To Real Estate Assistant”.

Dear Real Estate Assistant or Soon-To-Be-One,

Pam IveyMy name is Pam Ivey. I’m a co-founder of REVA Institute, and formerly of the International Real Estate Assistant Association. I’ve been working with the real estate industry since 2001 — I’ve been around the block. I searched high and low to find good training that would shorten our learning-curve but alas, there was little to be found. So, I learned through trial and error, all of the ways I could best support real estate professionals to ensure they’re top in their market (and in turn, be rewarded handsomely).

That’s why I’ve developed this full, comprehensive training program: The Professional Real Estate Assistant Certification Program. In it, you’ll learn what you need to know to knowledgeably and confidently support real estate professionals in using the latest systems and software in all major areas – everything from the basics to niche services that you can learn to help you better assist your agents and make you a “hot commodity” in the real estate industry.

Becoming a Successful Real Estate Assistant that Surpasses Your Goals and Desires IS Within Your Reach — The Struggle Part is 100% Optional

A knowledgeable and trained Real Estate Assistant is in hot demand. We have the courses that cover it all.

Real Estate Assistant Training

What Makes Us Different? How Will We Teach You How to
“Hit the Ground Running”?

There are certainly other programs available for Real Estate Assistants — but nothing like the Professional Real Estate Assistant Certification Program. We know. We’ve scoured the Web in our own pursuits to find applicable training for our own businesses…we couldn’t find it.

And, we’ve spent lots of money taking other programs too. They just didn’t cut it. They didn’t provide the hands-on, practical training we needed. Lots of theory, and mainly focused on the legalities and transaction end of things. But we all know, there’s SO much more to real estate than just the transactions. We really wanted to learn the most effective lead generation methods, how to produce a successful listing campaign from start to finish, and so on. So, we created it ourselves, after a combined total of over 20 years in the business.

This program provides you with the PRACTICAL information and HANDS-ON training you need to immediately apply to working with real estate professionals. To be able to pick up the ball and run with it.

Certification Program Learning Objectives:

To provide the student with the knowledge, skills and confidence necessary to effectively support real estate professionals by providing comprehensive theory and practical hands-on experience in our modules and accompanying audio training series, templates, forms and guides.

Here’s a run down of the 9 Focused Modules PLUS Free Bonuses that are included in the certification program:

Being brand new to the real estate world, this course was definitely helpful and informative about the rules, regulations, of a real estate assistant. The resources provided and the different assignments that were given also helped educate me and will allow me to assist the realtors even further. So, Thank You!!

Latoya GraysonLatoya Grayson, CPREA
module 1

Introduction to the Real Estate Industry

The student will be provided with an in-depth overview of the real estate industry, including the roles of the salesperson, the broker, and the assistant. Also provided, is a look at the many services real estate assistants can provide.

We will also discuss the new client/employer initial assessment process and how to begin working with him/her.

This section is intended to provide you with a strong basis for subsequent modules in this comprehensive certification training program.

In this module, we will discuss:

  • The definitions of real estate
  • A brief history of real estate and organized real estate
  • Real Estate Services
  • Thought-provoking Real Estate Statistics
  • Popular Real Estate Niches
  • Broker/Agent vs. Broker-Salesperson vs. Salesperson
  • How Real Estate Professionals and Assistants are Compensated
  • How Real Estate Professionals prospect for new business
  • Traits of Successful Real Estate Assistants
  • Real Estate Assistant Support Activities
  • Initial Client/Employer Conversation
  • Systems and Processes
module 2

Real Estate Risk Management

Ensure you know your obligations and what you can and cannot do as an unlicensed assistant. Real estate is a heavily regulated industry all across North America. Learn the legalities as it applies to you as an unlicensed assistant and ensure you lead your business informed and ethically sound.

The course contains eight sections, which are listed as follows:

Section I : Introduction to Real Estate Laws – Introduces the basic laws of the real estate industry.

Section II : Key Terms – Informs the student of the necessary legal terminology.

Section III : Customers vs. Clients – Contrasts the interests and duties to clients and customers.

Section IV : Agency Defined – Explains the legal concept of agency.

Section V : Fair Housing Requirements – Covers the requirements of fair housing rules and regulations.

Section VI : REALTOR® Status – Explains how to legitimately acquire and use the REALTOR® Title

Section VII : Documents for Real Estate – Reviews various important real estate documents needed to complete transactions.

Section VIII : Licensed and Unlicensed Assistants – Contrasts the benefits and abilities tied to assistant licensure.

module 3

Real Estate Identity & Branding

Gone are the days when a photograph of an agent on a business card or billboard were effective means of promotion. With the deluge of advertising everyone sees on a daily basis on TV, flyers, the newspaper, billboards, magazines, as well as the Internet, your realtors needs a memorable visual, along with a memorable ‘hook’, perhaps a slogan or trademark. Learn to develop the look and feel for your realtor’s brand to ensure they stand out from their competitors.

What You Will Learn 

• The Importance of Creating a Brand

• What is a Brand?

• Why is Branding Important?

• What Does a Color Scheme Convey?

• How Can You Brand A Business?

• Getting Started with Branding and Identity

• Designing and Creating a Logo

• Branding and Web Sites, Brochures, Business Cards, Stationery, PowerPoint Presentations, Email Stationery, Social Media

module 4

Real Estate & Technology

The Real Estate and Technology module consists of what you need to work with real estate professionals effectively and efficiently.We’ll study Top Producer 8i, virtual tour, feedback, single property sites, QR codes, and a whole host of other technology systems that modern real estate professionals need to allow them to survive and thrive in today’s competitive market.

In this module we’ll take a look at:

• Statistics on REALTORS® and Technology

• Internet Marketing and the Real Estate Professional’s Online Presence

• Top Producer 8i

• Virtual Tours

• Single Property Sites

• QR Codes

• Feedback System

• Video Creation

module 5

Direct Marketing, FSBOs, Expireds and Farms

Despite the popularity of the Internet, print marketing still remains a vital ingredient in a realtor’s success toolbox. We’ll examine how to determine and develop a farm area using flyers, print newsletters and postcard marketing to reach a desired target market. We’ll also show you some of the more effective techniques used to generate leads for your realtors from the creation and management of a stealth webpage, to open house sign up programs, to expired and for sale by owner tactics, to free new home buyer or investor seminars.

Section I – Introduction To Lead Generation: Direct marketing to farms, FSBOs and Expireds

Section II – Definitions: Introduces the student to the terms of real estate direct marketing.

Section III – Farm Campaigns

Section IV – FSBO Campaigns

Section V – Expired Listing Campaigns

Section VI – Lead Generation: Direct Marketing to Farms, FSBOs and Expireds

module 6

Social Media for Real Estate

Social media is a critical key marketing tactic for local recognition and expert status. In this course, we’ll cover the ‘big 3′ – Facebook, LinkedIn and Twitter, and how you can introduce the agent to their importance. We’ll teach you how to set up profiles for each of these sites, as well as Facebook Pages, gaining followers, connections and friends, and how to make the most of each account.

In this module, we’ll discuss the social media “Big 3”: Facebook, Twitter and Linkedin, as well as the ActiveRain community.

Section I: FaceBook – profile creation, business pages, ‘friends’. 

Section II: Twitter – profile creation, Twitter background, ‘followers’. 

Section III: LinkedIn – profile creation, groups, events, and ‘connections’. 

Section IV: 

Section V: Real Estate Blogs 

Section VI: YouTube for Real Estate 

Section V: Instagram for Real Estate

module 7

Lead Generation & Management

In this module, we’ll show you how to manage the contacts you’ve helped your agent generate using the ever-popular Top Producer program to enter the leads, apply appropriate categories, and then to create comprehensive follow-up plans to give your real estate professional every opportunity to convert these leads into clients.

Lead Generation & Management Synopsis 

In this module, we’ll show you how to manage the contacts you’ve helped the agent generate using the ever-popular Top Producer program to enter the leads, apply appropriate categories, and then to create comprehensive follow-up plans to give the real estate professional every opportunity to convert these leads into clients.

Section I – Introduction to Lead Management – teaches the student the basics of managing leads.

Section II – Generating Leads – informs the student on how to create a lead.

Section III – Information Gathering – helps explain how to gather information on leads.

Section IV – Lead Processing – teaches the student how to convert the lead into a client.

Section V – Additional Tasks for Lead Management – explains some other marketing concepts like direct mailing, but as they apply to lead management.

Section VI – Conclusion

module 8

Listing Coordination

Here, we’ll really get down to brass tacks. We’ll teach you all that’s involved in listing coordination – from pre-listing to close. Learn how to create listing and pre-listing packages, CMAs, property flyers, layouts for print advertising, and entering a listing into an MLS system, Top Producer, Homefeedback , and more!

Listing Coordination

• Introduction – Introduces the student to the concept and activities involved in coordinating real estate listings.

• The Initial Conversation – with your real estate professional, with regard to systems and processes.

• Comparative Market Analysis (CMA) – Students will be introduced to CMAs and the methods of compiling data to create this report.

• Listing Presentations – Students will learn what should be included in an effective listing presentation and how they are used.

• MLS Services – Using our proprietary REA University MLS, students will enter a new listing to learn how this process works.

• Tracking Systems – Students will be introduced to several different online systems commonly used in listing coordination.

• Online Showing Systems 

• Listing Syndication 

• Enhancing Listings on

• Virtual Tours

• Property Hotline Systems

• Property Flyer / Feature Sheets

• “Just Listed” / “Just Sold” Postcard Campaigns

• Ongoing Listing Activities

• Home Presentation Books

• Showing Feedback

• Seller Reports

• Popular Real Estate Software & Systems

• If Your Real Estate Professional Does Not Have An Adequate System In Place

module 9

Transaction Coordination

There are a myriad of details involved in the closing of a real estate property. Learn how to create an action plan and checklist to ensure all i’s are dotted and t’s are crossed. We’ll provide an overview of SettlementRoom, a popular online transaction management system, and explain the process from the acceptance of an offer to the exchange of keys.

Transaction Coordination

• Introduction – Introduces the student to the issues involved in coordinating transactions.

• Terms – Extensively reviews the terminology typically used in real estate transactions.

• Agent’s Need for Transaction Coordination – Explains why real estate professionals need transactions coordinators, what they’re for, how they help, etc.

• The Process – Outlines each step that must be performed to successfully manage real estate transactions.

• Documents – Teaches the student about the relevant documents used to complete real estate transactions.

• Inspections – Relays the relevant requirements for home inspections during a real estate transaction.

• Working With Other Parties – Teaches the student how to work with other parties involved in the real estate transaction process.

•Transaction Management – Informs the student about how to specifically manage the transaction, rather than merely coordinating it.

• Includes Sample Action Plans

According to our recent survey, 100% of our graduates would recommend the Professional Real Estate Assistant Certification program!

I’m working as an in house transaction coordinator and wanted a complete education experience to ensure I provided the best experience for my agents. The Professional Real Estate Assistant course enabled me to do that with a self paced, easy to access course. Pam is amazing and is very supportive. Thank you!

Bev Martin, CPREABev Martin, CPREA, Keller Williams Realty, Inc.

Being new to the real estate industry, I was looking for something that would not be intimidating and yet allow me to grasp the information at my own pace. This was an answer to my prayer and it EXCEEDED my expectations. Not only do I feel confident and more informed about the industry but I am excited! I no longer have the fear of starting my new career in my new industry! Thank you, Pam, for putting the vision onto paper and making my dream a reality. Now, I have a skill set that I can take anywhere!

Natasha GibsonNatasha Gibson, CPREA

What makes the PREAC program different?

There’s so much more to real estate than just the transactions. It’s essential that today’s real estate assistants understand the most effective lead generation methods, how to produce a successful listing campaign from start to finish, and so on.

The Professional Real Estate Assistant Certification (CPREA) designation lets your clients and prospects know that you’re serious about your business, making you more marketable and highly sought-after by real estate professionals.

Requirements for Certification:

Students are expected to fulfill all exams and homework assignments, which are personally marked by Pam and her team. When all modules have been completed and homework assignments submitted, as well as exams passed with a average of 80% or better, certification will be awarded.

Expected outcomes:

Students typically are able to increase their offerings and value to their employers or clients during the program and beyond. In-house assistants can expect to command higher wages and virtual real estate assistants can immediately start raising their fees with current and new clients.

CPREA is perfect for in-house and virtual support professionals alike, whether brand new to the industry or a seasoned veteran.


The program is delivered through a combination of home study, audio lessons, hands-on assignments, and online testing. The fee is $997USD. An easy payment plan can also be selected to accommodate your budget.


Once your full (or first) payment has processed successfully, you will receive details to participate in our online student resource center to access your study materials.

Here’s the audio lessons that you’ll receive with your Professional Real Estate Assistant Certification Program. Pop them into your iPod or your car’s stereo and you’re learning on the go!

* The Compensation Conversation

* The Ins and Outs of ActiveRain

* Top 3 Real Estate Assistant Services

Also included, The Online Student Resource Dashboard.

Here’s where you’ll access all of your:

  • Assignments – Yes, assignments, are a part of the program. It IS a certification program after all. We want to ensure that you thoroughly learn and understand the concepts you are taught. This even includes a mock-up MLS System so you can get a feel for entering new listings!

  • Samples – Comparative Market Analysis, Weekly Seller Reports, New Listing Flyers, “Just Listed” and “Just Sold” Postcards, Newsletters, and more.

  • Templates, Checklists and Forms

  • Guides – How to Enhance Listings on

  • Examinations – What certification program doesn’t have examinations? We have them here…and they’re comprehensive. The are fully graded manually by us and provide a real gauge of your understanding of each module.

Included: Samples, Templates, Forms

CPREA Quick StartWe’ve also included a QuickStart Guide to help you jump right into the program and learn in the most successful way possible.

It takes you step-by-step through getting the most from your training program. Where best to start and how to register to access the Online Student Resource Centre.

Bonus #1 – Audio

  • Social Media for Local Success
  • audioManaging Your Clients (and your) Online Reputations
  • The Business and Marketing Mindset
  • Business Ethics Done Right
  • Business Systems and Processes
  • Managing Perceptions
  • Copywriting for Websites
  • A Conversation in Search Engine Optimization
  • Find Your True Value
  • The 6 Figure Successful Online Business
  • Passive Income Generation

Over 10 hours of audio in all! A $297 value, if sold separately.

Bonus #2 – Instructor Email Access

You’ll have access to your instructor via email to help you with questions you may have about the real estate assistant industry or this program, getting clients/an in-house position, and general real estate inquiries.

A $197.00/month Value

Bonus #3 – Real Estate Resource Rolodex

We’ve combed the web to find you great resources to help you with assisting your clients and have compiled them all in one spot for easy access!


Now, we could easily sell each course module for
$297 x 9 modules which = $2,673.00


Add in all of the terrific bonuses and you’ll receive a value of a WHOPPING $3,730.00!

Of course, that’s not what you’ll have to pay for this stellar
Real Estate Assistant Certification Program package.

Your cost?

Just $997.00

(plus shipping – payment plans available)

ENJOY A 10% SAVINGS (over the payment plan) BY MAKING YOUR


Select the 3 Payment Plan  |  Select the 6 Payment Plan


*** This program is delivered by our sister-company, REA University***

GUARANTEE30 Day Money Back Guarantee

The tools in this program can and will make a difference in your career. We guarantee it.

Please try our training program for 30 days and use the tools, templates, audios, and advanced Professional Real Estate Assistant information you learn.

If you give it a try and are not convinced that it has paid for itself, then we’ll write you a check for 100% of your money back.