Do you feel frustrated or afraid, when it comes to launching your new product? Perhaps you’ve had a bad experience with a product launch that was an embarrassing flop.
Whether you’re in the initial stages of product creation or ready to launch today, no one ever plans to fail. We all want launches that are wildly successful: Launches that propel you to instant fame in your niche, with profits flooding in every day.
“Instant fame” is something that happens to few – but lasting, solid success
can be closer than you think. The really sad part is… the actions you need to take to achieve this are not that complex at all.
So Why Don’t More People Hit The Product Launch Jackpot?
You need to be on the inside, using focused but relatively simple strategies: So simple, in fact, they’re taken for granted and skimmed over by the majority (who fail).
The reason this happens? They don’t understand the basic principles they’re dealing with… and the correct way to fit these together.
And they don’t know how to apply that extra “twist” here and there that separates the pros from the wannabes.
It’s all in the timing… Something that proper planning can help you develop (while you quickly begin to truly own the skills that these setup steps take).
Skills that leave you in full command of concepts such as:
- The only solid foundation for product launch success (why building with it will help you every time)
- The 3 actions you need to take to make sure you maximize your true launch potential
- How to validate and double-check the 2 logical conclusions that prematurely satisfy most marketers (who then fail)
- The single most indispensable ingredient for a truly exceptional product – and launch (it’s one that can transform the ordinary into “great”)
- The strongest buyer emotion you must create – and how to easily do so
This understanding goes hand-in-hand with quickly acquiring and mastering other “small details”. These are the ones that give those extra “twists” that set your product apart from the crowd.
Why Launching From A Firm Foundation Can Actually Feel Like Magic
Grasping the principles behind the actions makes it much easier to grasp – and retaining – the finer details. It takes the guesswork out of the product launch sequence, leaving you with a sure and powerful command of what you’re planning to achieve.
When you acquire the foundation and the sequencing properly, it feels as if you “own” what you’ve learned. It quickly becomes second nature to set yourself up for success when you truly understand insider truths such as:
- 3 things your customer is always searching for – and why you should be able to easily beat the competition in fulfilling them
- 4 Ways to make sure your customer is satisfied – before she even downloads your product!
- 3 compulsory sales requirements you need to meet (mess up number one and you’re likely to blow all 3!)
- The secret ingredient to look for and extract, when spying on your competitor’s market
- The key question to ask yourself, to make sure you get the answer totally right
- How to package your product using 4 key controls – and how to bring it all together
- The art of positioning and pricing – not all customers are created equal and what you need to know about each
How To Make Sure Your Best Customer Finds You
On top of that, your product launch needs to irresistibly hook the right customers. Those are the ones who hook up for the long term, buying from you again and again.
To do this, it’s necessary to take consistent steps in every product launch process… steps that include learning how to acquire the most helpful feedback, be alert to subtle market differences and easily ace customer service (which begins before you ever make a single sale!)
In Lesson 1 you’ll get in the know about:
- 6 actions you can take to make sure you get more focused feedback
- The small single element most people take for granted that can make a huge difference to your SEO
- The 4 conditions you’ll want to fulfill, if you’re planning to attract the wealthier market
- The 2 conditions you never want to ignore, if you’re planning to go “low end” instead
- 3 ways to avoid burnout and overload, if you’re servicing customers yourself
- Why promotion is not a “final step” – it’s the one step to take straight away
Take care of the above, and you end up understanding:
- 4 sure fire ways to bring your customers back for more – and keep them for life, when you do
Why Making Money Online Doesn’t Work For Some People
Of course, you want your launch to also gain momentum, so you can capitalize on your success for a long time to come. To do this, you’ll need to apply 7 basic, specific strategies.
A lot of people take parts of these strategies… and apply them once, when twice is the magic number.
Or they set them into motion at the wrong time, not properly understanding the true results these strategies are designed to bring.
That’s why you hear so many people telling you that making money online “doesn’t work” for them. (What they’re doing is like running an egg-and-spoon race… but forgetting the egg and using a fork for the spoon.)
When you learn these 7 strategies in Lesson 2, you’ll find yourself ready to employ…
- A twist on the freebie offer is so deliciously irresistible, it hurts
- A powerful way to get those who couldn’t otherwise afford it happily paying your price (while thanking you for the opportunity)
- The one piece of this puzzle many people miss, when employing this type of strategy
- 7 specific but easy ways to create good habits in your customers
- 7 more focused ways to create that all-important buzz
- The benefits of multiple landing pages – and one extra type you may not yet have heard about
- The one strategy above all others that’s scorching the market right now
Why You Need A Complete System That Feels Natural To You
Then, of course, you need to tie it all up together, making sure you don’t fall prey to that ever-present danger all marketers face… finding yourself in a sea of confusion as you try to remember all these details.
That’s why Product Launch Success is carefully sectioned into 4 easy-to-digest lessons (complete with a checklist for each.)
In Lesson 3, we tie up all the loose ends, giving you important information such as:
- The 3 big losses you face, if you omit this small but all-important detail (one that occasionally catches out even those veteran marketers)
- 5 vital steps you need to take, to make sure you’re product is really ready
- The extra step that saves you time, stops you from making mistakes – and makes you money in the long run
- The 3 commandments of getting great testimonials – even from people who normally wouldn’t give them
- Fixing that slightly off-target product – and how to know when to scrap it
- The one component you MUST have in place (especially if your list is “too small”)
- An extra strategy it’s sound to employ if you’re new to product launches – and it really doesn’t have to be complex
- 2 simple reasons why you don’t have to feel like a “fraud” – an affliction newer marketers often complain of
How To Easily Promote Without Feeling Like You’re Promoting
And in our final guide, you’ll be taken well beyond the usual stale collection of templates, learning the true principles behind product launch promotion.
There are tactics the pros use that they don’t tell you about (even when you’re paying for their special report). You’ll get insight into their methods in Lesson 4:
- 10 vital press release tips
- What they start accumulating straight away – before ever beginning to promote
- Where they get 25% of their sales (the ones they don’t tell you about)
- 4 action-based goals promotion can help you achieve, before you can claim that customer’s loyalty
- The stunningly simple way to find article directories tailored to your target niche
You’ll learn all this – and more – in each of the 4 focused guides teaching you the proven ways to claim true…
“Product Launch Success”
This 4-part Lesson Series includes:
- Setting Yourself Up For Product Launch Success
- Product Launch Success Top Strategy Secrets
- Product Launch Success: Bringing it All Together
- Product Launch Success Easy Promotion Kit
Plus 4 handy checklists (one accompanies each guide).
And each guide has optional, easy assignments, to further help you ground yourself in good launch habits.
This program is accessible from our special download page, with each lesson and all materials included.
So what are you waiting for?
There’s never been a better time to learn how to launch the right way!
Remember… especially if you’ve only just begun to think “product”… there’ll never be a better time than now to set yourself up for true product launch success!
You won’t want to miss your included “Tips” and “Mistakes” lists. Sometimes knowing what not to do is as important as knowing how!