Certified Online Marketing Managers for Business Owners
Online Marketing Manager Certification™ is a comprehensive certification program that demonstrates expertise, industry commitment and ensures that practitioners are ready to meet the demands of partnering with and supporting high-level online business owners around the globe.
By enhancing professional knowledge in the management of online marketing, Online Marketing Management Certified™ professionals allow their high-level business owners to retain a competitive edge. By setting the OMMC standard, you can be confident that OMMC professionals understand what it takes to successfully deliver online marketing management services effectively and efficiently, while ensuring industry standards and best practices.
OMMC practitioners receive in-depth training in the following critical online marketing areas:
Introduction to Online Marketing Management
- Introduction to Online Marketing Management
- The Marketing Funnel
- The types of clients you’ll work with
- The level you’ll play with your clients
- The necessary mindset to play BIG with your clients and in their businesses
Online Marketing Fundamentals
- Mobile Marketing Fundamentals
- SEO Fundamentals
- Social Media Fundamentals
- Conversion Optimization Fundamentals
- Web Analytics Fundamentals
- Pay-Per-Click Fundamentals
Branding & Positioning
- What is a brand?
- Understanding effective branding
- Positioning fundamentals
Product & Program Development
- Formats, Packaging, Fulfillment Houses, Digital Formats
- Effective Landing and Sales Pages
- List Building and Lead Generation
- Upsells and Downsells and Backend Sales
The Product Launch Process
- Anatomy of an Online Product Launch
- The Product Launch Blueprint
Content Marketing & Writing for the Web
- What is content marketing?
- Blogging, video marketing, podcasting, email marketing, webinars, teleseminars
- Content Marketing Planning & Strategy
Affiliate & Partner Relationship Management
- JV Partner vs. Affiliates – what’s the difference?
- Affiliate Program Creation
- Different types of programs, affiliate software, payment methods & frequency
- The Affiliate Resource Centre
- Affiliate Tools
- Finding, Recruiting & Motivating Affiliates
Client Planning & Strategy
- Strategy Meetings & Goal Planning
- Creating the Marketing Matrix (including Reverse Engineering)
- Ongoing and Open Communications
Bringing It All Together
- Project Management
- Recruiting, Outsourcing & Team Management
Interested in adding a Certified Online Marketing Manager to your team? Connect with us to discuss your requirements and we’ll hook you up with a great match!