CPREA – Real Estate Assistant 2017-04-26T21:48:24+00:00

Finally! A Comprehensive Training System for Real Estate Assistants Like You — With Tools You Can Use Every Day to Keep You at the Forefront of the Industry

The Professional Real Estate Assistant
Certification Program

It’s time to reach your greatest potential and biggest career and business goals and become the “Go-To Real Estate Assistant”.

Dear Real Estate Assistant or Soon-To-Be-One,

Pam IveyMy name is Pam Ivey. I’m a co-founder of REVA Institute, and formerly of the International Real Estate Assistant Association. I’ve been working with the real estate industry since 2001 — I’ve been around the block. I searched high and low to find good training that would shorten our learning-curve but alas, there was little to be found. So, I learned through trial and error, all of the ways I could best support real estate professionals to ensure they’re top in their market (and in turn, be rewarded handsomely).

That’s why I’ve developed this full, comprehensive training program: The Professional Real Estate Assistant Certification Program. In it, you’ll learn what you need to know to knowledgeably and confidently support real estate professionals in using the latest systems and software in all major areas – everything from the basics to niche services that you can learn to help you better assist your agents and make you a “hot commodity” in the real estate industry.

Becoming a Successful Real Estate Assistant that Surpasses Your Goals and Desires IS Within Your Reach — The Struggle Part is 100% Optional

A knowledgeable and trained Real Estate Assistant is in hot demand. We have the courses that cover it all.

Real Estate Assistant Training
What Makes Us Different? How Will We Teach You How to
“Hit the Ground Running”?

There are certainly other programs available for Real Estate Assistants — but nothing like the Professional Real Estate Assistant Certification Program. We know. We’ve scoured the Web in our own pursuits to find applicable training for our own businesses…we couldn’t find it.

And, we’ve spent lots of money taking other programs too. They just didn’t cut it. They didn’t provide the hands-on, practical training we needed. Lots of theory, and mainly focused on the legalities and transaction end of things. But we all know, there’s SO much more to real estate than just the transactions. We really wanted to learn the most effective lead generation methods, how to produce a successful listing campaign from start to finish, and so on. So, we created it ourselves, after a combined total of over 20 years in the business.

This program provides you with the PRACTICAL information and HANDS-ON training you need to immediately apply to working with real estate professionals. To be able to pick up the ball and run with it.

Certification Program Learning Objectives:

To provide the student with the knowledge, skills and confidence necessary to effectively support real estate professionals by providing comprehensive theory and practical hands-on experience in our modules and accompanying audio training series, templates, forms and guides.

Here’s a run down of the 9 Focused Modules PLUS Free Bonuses that are included in the certification program:

An Introduction to the Real Estate Industry

In this course, we’ll give you an in-depth overview of the real estate industry including the roles of the agent, the broker and the assistant and will also provide you with a look at the many services you can provide real estate professionals. We’ll also discuss setting your general rates for working with real estate professionals and some of the ways you can gain real estate clients.


In this module, An Introduction to Real Estate, we will give you an in-depth overview of the real estate industry, including the roles of the salesperson, the broker, and the assistant. It will also provide you with a look at the many services you can provide real estate professionals.

We will also discuss the new client initial assessment process and how to begin working with him/her.

This section is intended to provide you with a strong basis for subsequent modules in this comprehensive certification training program.

Real Estate Risk Management

Ensure you know your obligations and what you can and cannot do as an unlicensed assistant. Real estate is a heavily regulated industry all across North America. Learn the legalities as it applies to you as an unlicensed assistant and ensure you lead your business informed and ethically sound.

What You Will Learn

The course contains eight sections, which are listed as follows:

Section I :        Introduction to Real Estate Laws – Introduces the basic laws of the real estate industry.

Section II :       Key Terms – Informs the student of the necessary legal terminology.

Section III :      Customers vs. Clients – Contrasts the interests and duties to clients and customers.

Section IV :      Agency Defined – Explains the legal concept of agency.

Section V :       Fair Housing Requirements – Covers the requirements of fair housing rules and regulations.

Section VI :     REALTOR® Status – Explains how to legitimately acquire and use the REALTOR® Title

Section VII :     Documents for Real Estate – Reviews various important real estate documents needed to complete transactions.

Section VIII :    Licensed and Unlicensed Assistants – Contrasts the benefits and abilities tied to assistant licensure.

Identity and Branding

Gone are the days when a photograph of an agent on a business card or billboard were effective means of promotion. With the deluge of advertising everyone sees on a daily basis on TV, flyers, the newspaper, billboards, magazines, as well as the Internet, your realtors needs a memorable visual, along with a memorable ‘hook’, perhaps a slogan or trademark. Learn to develop the look and feel for your realtor’s brand to ensure they stand out from their competitors.

What You Will Learn

  • The Importance of Creating a Brand
  • What is a Brand?
  • Why is Branding Important?
  • What Does a Color Scheme Convey?
  • How Can You Brand A Business?
  • Getting Started with Branding and Identity
  • Designing and Creating a Logo
  • Branding and Web Sites
  • Branding and Brochures
  • Branding and Business Cards
  • Branding and Stationery
  • Branding and PowerPoint Presentations
  • Branding and Email Stationery
  • Branding and Social Media

Real Estate and Technology

The Real Estate and Technology module consists of what you need to work with real estate professionals effectively and efficiently.We’ll study Top Producer 8i, virtual tour, feedback, single property sites, QR codes, and a whole host of other technology systems that modern real estate professionals need to allow them to survive and thrive in today’s competitive market.

What You Will Learn

The real estate community revolves around technology – the MLS®, online listings, Realtor.com/.ca, QR codes, stealth web sites, Craigslist, online feedback systems, and the list goes on and on.

It’s impossible to teach you all you need to know about technology in this program, but we do endeavour to give you a good overview of some of the most popular tools and systems available to real estate professionals today.

In this module we’ll take a look at:

  • Statistics on REALTORS® and Technology
  • Internet Marketing and the Real Estate Professional’s Online Presence
  • Top Producer 8i
  • Virtual Tours
  • Single Property Sites
  • QR Codes
  • Feedback System
  • Video Creation

Direct Marketing, FSBOs, Expireds and Farms

Despite the popularity of the Internet, print marketing still remains a vital ingredient in a realtor’s success toolbox. We’ll examine how to determine and develop a farm area using flyers, print newsletters and postcard marketing to reach a desired target market. We’ll also show you some of the more effective techniques used to generate leads for your realtors from the creation and management of a stealth webpage, to open house sign up programs, to expired and for sale by owner tactics, to free new home buyer or investor seminars.

What You Will Learn




Section I: Introduction – To Lead Generation: Direct Marketing to Farms,

FSBOs and Expireds


Section II:


Definitions – Introduces the student to the terms of real estate direct marketing


Section III:


Farm Campaigns


Section IV:


FSBO Campaigns


Section V:


Expired Listing Campaigns


Section VII:


Just Listed & Just Sold Postcards

Social Media for Real Estate

Social media is a critical key marketing tactic for local recognition and expert status. In this course, we’ll cover the ‘big 3′ – Facebook, LinkedIn and Twitter, and how you can introduce the agent to their importance. We’ll teach you how to set up profiles for each of these sites, as well as Facebook Pages, gaining followers, connections and friends, and how to make the most of each account.

What You Will Learn:

Section I      FaceBook – profile creation, business pages, ‘friends’.

Section II     Twitter – profile creation, Twitter background, ‘followers’.

Section III    LinkedIn – profile creation, groups, events, and ‘connections’.

Section IV    ActiveRain.com

Section V     Real Estate Blogs

Section VI    YouTube for Real Estate

Section V     Conclusion

Lead Generation, Nurturing and Management

In this module, we’ll show you how to manage the contacts you’ve helped your agent generate using the ever-popular Top Producer program to enter the leads, apply appropriate categories, and then to create comprehensive follow up plans to give your realtor every opportunity to convert these leads into clients.

Lead Generation & Management Synopsis

In this module, we’ll show you how to manage the contacts you’ve helped the agent generate using the ever-popular Top Producer program to enter the leads, apply appropriate categories, and then to create comprehensive follow up plans to give the real estate professional every opportunity to convert these leads into clients.

What You Will Learn:

Section I       Introduction to Lead Management – teaches the student the basics of managing leads.

Section II      Generating Leads – informs the student on how to create a lead.

Section III     Information Gathering – helps explain how to gather information on leads.

Section IV     Lead Processing – teaches the student how to convert the lead into a client.

Section V      Additional Tasks for Lead Management – explains some other marketing concepts like direct mailing, but as they apply to lead management.

Section VI     Conclusion

Listing Coordination

Here, we’ll really get down to brass tacks. We’ll teach you all that’s involved in listing coordination – from pre-listing to close. Learn how to create listing and pre-listing packages, CMAs, property flyers, layouts for print advertising, and entering a listing into an MLS system, Top Producer, Homefeedback , and more!

Course Objectives

To familiarize the student with the activities involved in managing a listing from the time a listing agreement is signed by the seller, until the purchase agreement is executed by both parties.

Our goal is to provide students with enough information, samples and exercises to allow them to become knowledgeable and comfortable with the myriad of tasks that need to be carried out in successfully performing Listing Coordination.

Listing Coordination Module Overview

Section I       Introduction

Section II      Specific Activities of Listing Coordination

Section III     Listings on the Internet

Section IV     Listing Follow-Up Activities

Section V      Conclusion

Transaction Coordination

There are a myriad of details involved in the closing of a real estate property. Learn how to create an action plan and checklist to ensure all i’s are dotted and t’s are crossed. We’ll provide an overview of SettlementRoom, a popular online transaction management system, and explain the process from the acceptance of an offer to the exchange of keys.

Here’s the audio lessons on CDs that you’ll receive with your Professional Real Estate Assistant Certification Program. Pop them into your iPod or your car’s stereo and you’re learning on the go!

What You Will Learn

Section I       Introduction – Briefly introduces the student to the issues involved in
coordinating transactions.

Section II      Terms – Extensively reviews the terminology typically used in real estate

Section III     Agent’s Need for Transaction Coordination – Explains why agents need
transaction coordinators, what they’re for, how they help, etc.

Section IV     The Process – Outlines the real estate transaction process, which must be
learned in order to coordinate transactions.

Section V      Documents – Teaches the student about the relevant documents used to complete real-estate transactions.

Section VI     Inspections – Relays the relevant requirements for home inspection during a transaction.

Section VII    Working with Other Parties – Teaches the student how to work with other parties to the particular transaction he/she is part of coordinating.

Section VIII   Transaction Management – Informs the student about how to specifically manage a transaction, rather than merely coordinating it.

Section IX     Sample Action Plans

Testimonal from Natalie Harroch
Audio Files

Here’s the audio lessons that you’ll receive with your Professional Real Estate Assistant Certification Program. Pop them into your iPod or your car’s stereo and you’re learning on the go!

* The Compensation Conversation

* The Ins and Outs of ActiveRain

* Top 3 Real Estate Assistant Services

Also included, The Online Student Resource Dashboard.

Here’s where you’ll access all of your:

  • Assignments – Yes, assignments, are a part of the program. It IS a certification program after all. We want to ensure that you thoroughly learn and understand the concepts you are taught. This even includes a mock-up MLS System so you can get a feel for entering new listings!

  • Samples – Comparative Market Analysis, Weekly Seller Reports, New Listing Flyers, “Just Listed” and “Just Sold” Postcards, Newsletters, and more.

  • Templates, Checklists and Forms

  • Guides – How to Enhance Listings on Realtor.com

  • Examinations – What certification program doesn’t have examinations? We have them here…and they’re comprehensive. The are fully graded manually by us and provide a real gauge of your understanding of each module.

Included: Samples, Templates, Forms

CPREA Quick StartWe’ve also included a QuickStart Guide to help you jump right into the program and learn in the most successful way possible.

It takes you step-by-step through getting the most from your training program. Where best to start and how to register to access the Online Student Resource Centre.

Bonus #1 – Audio

  • Social Media for Local Success
  • audioManaging Your Clients (and your) Online Reputations
  • The Business and Marketing Mindset
  • Business Ethics Done Right
  • Business Systems and Processes
  • Managing Perceptions
  • Copywriting for Websites
  • A Conversation in Search Engine Optimization
  • Find Your True Value
  • The 6 Figure Successful Online Business
  • Passive Income Generation

Over 10 hours of audio in all! A $297 value, if sold separately.

Bonus #2 – Instructor Email Access

You’ll have access to your instructor via email to help you with questions you may have about the real estate assistant industry or this program, getting clients/an in-house position, and general real estate inquiries.

A $197.00/month Value

Bonus #3 – Real Estate Resource Rolodex

We’ve combed the web to find you great resources to help you with assisting your clients and have compiled them all in one spot for easy access!


Now, we could easily sell each course module for
$297 x 9 modules which = $2,673.00


Add in all of the terrific bonuses and you’ll receive a value of a WHOPPING $3,730.00!

Of course, that’s not what you’ll have to pay for this stellar
Real Estate Assistant Certification Program package.

Your cost?

Just $997.00

(plus shipping – payment plans available)

ENJOY A 10% SAVINGS (over the payment plan) BY MAKING YOUR


Select the 3 Payment Plan  |  Select the 6 Payment Plan


*** This program is delivered by our sister-company, REA University***


(Are you a current member? No worries!
We’ll extend your current membership for 12 months.)

Testimonial from Terry McNeal

Guarantee30 Day Money Back Guarantee

The tools in this program can and will make a difference in your career. We guarantee it.

Please try our training program for 30 days and use the tools, templates, audios, and advanced Professional Real Estate Assistant information you learn.

If you give it a try and are not convinced that it has paid for itself, then we’ll write you a check for 100% of your money back.

Testimonial from Kelsey Robertson
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